Our Story

Built on One Principle:
Never Sell What You Wouldn't Take.

Proteinverse was born out of frustration with India's supplement market — where counterfeit products are rampant, and most store owners can't tell you the difference between whey concentrate and isolate.

The Problem

India's Supplement Market Has a Trust Problem.

Walk into most supplement stores in India, and you're gambling. Fake products. Expired batches repackaged. No certificates. No accountability. The person selling you protein has never touched a barbell.

Lucky Valecha saw this firsthand — as a competitive bodybuilder, he was putting these products in his own body. A fake pre-workout could cost him a competition. A contaminated protein could cost him his health.

30%

of supplements in India's market are estimated to be counterfeit or substandard.

That's the reason Proteinverse exists.

ICN Medals

10K+

Athletes

4.9

Google

The Solution

A Store Run by
Someone With Skin in the Game.

Lucky didn't just open a supplement store — he built a trust system. Every product comes with authorized dealer certificates. Every batch is verified. The man behind the counter is a 4x ICN medallist who stakes his competitive career on what he sells.

From banking halls to bodybuilding stages to running two stores in Gujarat — Lucky's journey is proof that authenticity isn't a marketing tagline.

See Lucky's ICN Journey →

What We Offer